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EndoCenter Partners, Inc. was founded in 1997 by gastroenterologists Samuel Marcus, MD and George Tinawi, MD to help other gastroenterologists build and operate ambulatory endoscopy centers that enhance patient care while maximizing physician efficiency and profitability.
From personal experience Drs. Marcus and Tinawi knew that planning, developing, and managing an endoscopy center is a complex undertaking that requires a unique set of skills, knowledge, and experience in areas such as:
- Law
- Finance
- Real estate
- Construction
- Licensing and accreditation
- Staffing and personnel management
- Equipment and supply procurement
- Payor contracts
- Billing
Led by our executive team, EndoCenter Partners has assembled a professional staff with the capabilities essential for creating successful centers. Together, we ensure that our physician partners obtain all the financial and productivity benefits of owning an ambulatory endoscopy center without adding to their workload.
Samuel N. Marcus, MD, PhD
Co-founder
Dr. Samuel Marcus is a practicing physician in Mountain
View, CA, a Clinical Professor of Medicine at Stanford University,
and an attending physician at El Camino Hospital in Mountain View,
Stanford University Medical Center, and Palo Alto Veterans Administration
Medical Center. In 1997, Dr. Marcus co-founded Surgery Center Partners
and its management subsidiary, Endoscopy Management Services Organization
(EMSO), Inc. with Dr. George Tinawi. The company
was established with the purpose to partner, develop, manage and operate surgery
centers for physicians, by applying the experience he and Dr. Tinawi
acquired from opening a center for their own practice and all the
other centers they have opened. As a practicing physician, Dr.
Marcus is acutely aware of the time constraints and financial demands
placed upon today's physicians as they seek to provide excellent
patient care. Through the 16 free-standing centers opened to date,
Surgery Center Partners has helped its physician partners increase
their income and professional independence without adding to their
already heavy workload. A graduate of the Liverpool University
School of Medicine, Dr. Marcus is a Fellow of the Royal College
of Physicians
and the American Gastroenterological Association, and a member of the American
Society of Gastrointestinal Endoscopy and the British Society of Gastroenterology.
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George M. Tinawi, MD
Co-founder
Dr. George Tinawi, a practicing physician in Mountain View,
CA from 1986 to 2004, is an entrepreneur with the vision to establish
a company devoted to helping other physicians maximize their passive
income through ownership in ambulatory surgical centers. Dr. Tinawi,
in partnership with Dr. Samuel Marcus, established a free-standing
surgery center for their own practice in 1993. Surgery Center Partners
grew from their experience. Since 1997, Surgery Center Partners has
grown to develop and manage 16 centers, with more in development.
As a practicing physician, Dr. Tinawi developed a clear understanding of
the business issues faced by physicians in today's
challenging environment of capped professional fees and rising operating
expenses. He understands physicians' desire to provide patients
with the best possible care while ensuring that their practices
attain maximum productivity and profitability. A graduate of
the Medical School of University of Aleppo in Syria, Dr. Tinawi
completed his residency in internal medicine at the University of
Massachusetts Medicine Program and his fellowship in gastroenterology
at the University of Southern California. He is board certified
in both internal medicine and gastroenterology.
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Joann Zimmerman
Chief Operating Officer
 Ms.
Zimmerman
most recently was the Senior Vice
President of Operations for a large
health care system in Northern California
where she was responsible for all
operational aspects of surgical care
at fifty health care facilities.
Previous responsibilities within
the health care system included Quality
Assurance Officer for all Northern
California facilities, designing
and implementing electronic medical record systems,
strategic planning and implementation
of clinical services for peri-operative,
cardiac, pediatric, and medical/surgical
programs. Ms.
Zimmerman
has also held previous positions
as a CEO, COO, and Assistant Director
of Nursing in both academic and commercial
health care settings. Ms.
Zimmerman is a RN trained
at the St. Luke’s School of Nursing; she received
her BA degree from the University
of California, her MS degree from
San Francisco State University, and
has completed the Stanford University
Executive Program. Ms.
Zimmerman
has numerous health care publications
to her credit and has served on the
Board of Trustees for the California
Hospital Association and the California
Association of Hospitals and Health
Systems.
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Peter Legge
Chief Financial Officer
 Mr. Legge has more than 30 years of experience in healthcare including hospital finance and management, Big 4 healthcare consulting, Healthcare Association management, business start-up. and multi-center ambulatory services management. Mr. Legge served as Chief Financial Officer of the Maine Hospital Association, Founder and CEO of Narrate Healthcare Inc., and Senior Healthcare Consulting Manager at Price Waterhouse Coopers. Mr. Legge holds and MBA from the Whitmore School of the University of New Hampshire (cum laude).
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Mr. Rick Mohler
Vice President of Development
 Mr.
Mohler joined Surgery Center Partners in 2006, bringing with him more than 25
years of senior level executive experience in healthcare and business development.
After 10 years in hospital management, Mr. Mohler decided to dedicate his career
to the development and management of Ambulatory Surgical Centers . In 1989
Mr. Mohler opened the first licensed Ambulatory Surgery Center in Indiana and
later was co-founder of the Indiana Federation of Ambulatory Surgery Association.
He has extensive experience in outpatient center planning, development, and operations.
He has successful track record in developing profitable single and multi-specialty
outpatient centers in a number of states. Mr. Mohler is responsible for the ongoing
development of new centers, establishing partnership relations, development of
joint ventures, acquisition of existing centers and the addition of new physicians
to our existing centers.
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Greg Schooler
Director of Business Development
 Mr. Schooler has over 20 years of healthcare management, multi-specialty ASC development, and physician recruitment experience. Over the years, Mr. Schooler has been involved in every aspect of the surgery center development process, including feasibility studies, certificate of need, incorporation, financing, site selection, construction, equipment procurement, information systems, staff hiring and development, licensure, certification, and compliance. Besides involvement in numerous de novo ASC projects and acquisitions, Mr. Schooler has served as a board member and also as a consultant to both single and multi-specialty ASC’s. His healthcare management background also includes executive level positions in the health insurance, physician recruitment, and ambulance industries. He has been a frequent speaker at annual medical society meetings, reimbursement seminars, residency programs, and hospitals. Mr. Schooler received his BA and MS degrees from Purdue University.
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